Thursday, October 06, 2011

iDeas, iNnovation, iNspiration..Steve Jobs Passes but Lives

The man and the legend...just passed away. Steve Jobs was an inspiration to those of us that occupy the innovation complex. I know for sure that at LoftyInc, Steve Jobs particularly occupied a special place in our hearts. 

I remembered Wole (co-founder of LoftyInc)  and I have had our Apple moments, discussing how Steve Jobs shaped his products and the company, we seeking how to adapt these lessons earlier on into ours. His focus on quality, user experience and perfection were simply impressive. Apple and Steve Jobs have consistently defied the adage that the customer knows best....Steve never shied away from creating a new need for his clients; that is what we aspire to be to our clients. Create a user experience the user never realized they even needed!

The height of my personal Steve Job moment came about exactly one and half years on the clock at LoftyInc. I was preparing for an epochal presentation at the World Bank ABCDE Conference at Stockholm, Sweden.  I had to turn to the master: Steve Jobs.

After reading the book, "The Presentation Secrets of Steve Jobs- How to be Insanely Great in Front of Any Audience" by Carmine Gallo, I was turbo charged for this audience. At the end of it all, and after my 50 or so recorded practice presenting like Steve Jobs, I was at Stockholm selling our ideas which today is known as the Wennovation Hub. Yes, our strategic partner- the Africa Leadership Forum was part of that audience at  Stockholm...two weeks later I was on a plane heading to New York to sign us up. 

Everyone have their Steve Jobs story. His black turtle neck wears, his secret preparations and product releases, the perfection in product aesthetic and functionality, his ability to read your need and even his choice of product name, makes Steve miles apart from his peers. He was a showman, a presenter and above a special human being. His insistence on perfection, sometimes near dictatorial handling of product releases was also legendary. 

You want to demo?  do it in your office...those are not for his users. Your release product must be bug free, and plug and play: that was the Steve Philosophy. Here was a technology visionary, an astute entrepreneur, an entertainer, a designer and above all an innovator. Steve will be missed, but he lives with us all. 

As I shut down my MacAir writing this, I'm amazed how beautifully functional it is: and grateful I have it to fittingly pay this tribute to the man who can proudly say of this product in the words of Wole Soyinka's Bambulu: "this is the child of my brain; the product of my endeavors....the materialization of inventive genius". Genius...that is Steve. Inspiration..that is what he left us. 


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